📍 Jakarta, Indonesia

Performance
Marketing
That Converts.

5+ years running Meta, TikTok & Google Ads in agency environments. I build data-driven campaigns that generate real, measurable results.

See My Results → Let's Work Together
6.18x
ROAS — Meta CPAS Shopee
280K+
First-Party Data Generated
$0.49
Cost per WhatsApp Lead
64%
Below Market Benchmark CPA

Introduction

I explore the world through measurable value.

I helped generate 280K+ high-purchase-intent retail first-party data for a personal care brand at under $1 per customer acquisition.

Performance Marketer with hands-on experience managing Meta, TikTok, and Google Ads in agency environments. Skilled in strategic planning, data-driven optimization, and full-funnel campaign execution.

Early in my journey as a Sales Development Representative, backed by 5+ years of experience in digital marketing, client prospecting, and client servicing.

Christofer Yusalfino

Christofer Yusalfino

Performance Marketer · Jakarta

Meta Ads TikTok Ads Google Ads

Campaign Results

Real numbers. Real impact.

Every result below is backed by actual campaign data from agency work at OMD, Wavemaker, and Mindshare.

Meta Ads · Beauty & Personal Care

META CPAS at Shopee

Feb – Apr 2024

Drove massive e-commerce sales on Shopee by retargeting past buyers with tailored creative per audience segment, featuring attractive discounts that pushed conversions.

6.18x
Return on Ad Spend
>41K
Sales (IDR 680M)
$0.70
Cost per Acquisition

How it was achieved

  • › Retargeted past buyers within 60-day window
  • › Tailored creative messaging per audience segment
  • › A/B tested product images featuring visible discount amounts
Meta Ads · Beauty & Personal Care

Chat-to-WhatsApp Lead Generation

Jan – Feb 2025

Exceeded Meta's historical market benchmark by 64% through optimal audience sizing and contextual creative that drove high-quality WhatsApp conversations.

14,128
Chat to WhatsApp
$0.49
CPM vs $1.36 benchmark
64%
Lower than Market

How it was achieved

  • › Maintained optimal audience size for effective reach
  • › Tailored creative messaging per audience segment
  • › Provided engaging auto-text options to improve interaction rates
Google Ads · Performance Max

Performance Max — Festive Season

Apr – Jun 2023

Leveraged all Google inventory (display, search, video) with beauty in-market targeting to maximize touchpoints, achieving 79% below benchmark cost per lead.

2.39%
Click-Through Rate
>6K
Newsletter Subscribers
$0.45
CPL vs $2.11 benchmark

How it was achieved

  • › Targeted in-market audience with beauty & skincare purchase intent
  • › Utilized all Google inventory: display, search, and video
  • › Engaging headline copy to boost CTR and reduce CPL
Organic Social · Ramadhan Campaign

Micellar Water Ramadhan Campaign

Ramadhan 2023

Strategically placed Micellar Water dispensers in 9 high-traffic mosques and musholla across Jakarta — turning product trial into viral organic content.

>1,000
Content Shares
>2.5M
Organic Impressions
7
Organic IG Posts

How it was achieved

  • › Installed dispensers in 5 mosques & 4 musholla across Greater Jakarta
  • › Aligned brand message (#YakinPindahKe100%) with Ramadhan moment
  • › Offered direct product trial at the most contextually relevant time
YouTube · Men Skincare

Shampoo Color Launch — YouTube

March 2021

Identified the perfect YouTuber match for the brand's celebrity ambassador to create authentic conversation, delivering 50% lower CPV than competing celebrity options.

485K
Views in 2 Weeks
2X
Engagement Rate vs KPI
50%
Lower CPV vs Competitors

How it was achieved

  • › Researched YouTuber alignment with brand ambassador using YouTube data
  • › Identified contextually authentic match to build the right conversation angle
  • › Managed full administrative & deal process with talent management
Performance Optimization · E-Commerce

Turbo Super Serum — Tokopedia #2

August 2022

Applied 1st-party data targeting and lookalike remarketing to drive the product to become the 2nd best-selling serum on Tokopedia. Contributed to 10-point market share increase (42% → 52%).

2X
Higher CTR
40%
Higher VTR (YouTube)
23%
Lower CPC (Search)

How it was achieved

  • › Applied 1st-party data targeting & lookalike remarketing in Meta Ads
  • › Picked more relevant targeting in Google Ads YouTube TrueView
  • › Applied men's affinity keywords in Google Search campaigns

Work Experience

5+ Years in Top
Media Agencies

Senior Digital Planner

at OMD Indonesia, an agency under OMG

2023 – 2024
OBJECTIVE

Retain OMD Indonesia's contract with a major Personal & Healthcare company by rebuilding trust after a broken relationship in late 2022, while expanding the agency's portfolio through new client pitching.

PLAN & EXECUTION
  • › Went extra miles on every campaign (Wound Care, Body & Face Care, Digital CRM)
  • › Collaborated with Chief Growth & Strategy Officer on competitive pitches for Baby Products, Home Furniture, Health & Beauty, Investment Apps, and Perfume

Connection Media Planner

at Wavemaker, an agency under GroupM

2021 – 2023
OBJECTIVE

Help a leading men skincare brand increase its market share in the Men Care Category through brand awareness, precision targeting, and performance campaign optimization.

PLAN & EXECUTION
  • › Strengthen brand awareness & consideration across product launches
  • › Precision audience targeting through contextual & authentic messaging
  • › Performance campaign optimization through innovative media solutions
🏆 Contributed to 10-point market share increase (42% → 52%) over two years

Data Scientist Executive

at Mindshare, an agency under GroupM

2020 – 2021
OBJECTIVE

Support Mindshare's planning and investment teams by increasing work efficiency through visualized data, enabling faster decision-making for the Unilever account.

PLAN & EXECUTION
  • › Built Newsletter TV Competition Weekly product — reduced strategy decision-making by 3–4 days
  • › Automated 100+ monthly Purchase Orders using Excel Macro (VBA) — reduced processing from one week to one day

Transitioned to client-facing role following recognition from Mindshare's Managing Director

Skills & Certifications

Certified. Skilled. Ready.

Certifications

✓ IELTS 7.0 — C1 Level
✓ Meta Certified Media Planning Professional
✓ Meta Media Buying Professional
✓ Meta Certified Digital Marketing Associate
✓ Meta Certified Business Marketing Strategy
✓ Google Ads: Display, Search, Video, Measurement
✓ TikTok Certified Media Buying
✓ Google Project Management Certificate
✓ Outreach Prospecting Specialist
✓ LinkedIn Sales Navigator
✓ HubSpot: Inbound Sales Certified
✓ HubSpot: Sales Hub Software Certified

Software & Tools

Meta Ads Manager TikTok Ads Google Ads LinkedIn Sales Navigator Apollo.io HubSpot Outreach

Personal Skills

Campaign Management Full-Funnel Strategy Data-Driven Optimization Media Planning & Buying Lead Generation Client Servicing Storytelling

Let's Work
Together

Looking for a performance marketer who delivers measurable results? I'd love to hear about your goals.

christofer.yusalfino@gmail.com Christofer Yusalfino LinkedIn @yusalfino